These style guides are designed to be a reference for creative brand representation of Chicago Tribune and its sub-brands. Additionally, it serves as a resource for best practices and commonly asked questions. The following standards apply to all marketing/advertising communications and point-of-sale environments, both print and interactive.

There may be instances in which it's necessary, at times to “violate” the rules in order to optimize legibility to best represent the brand. Should such a situation occur, it is mandatory that all executions be reviewed and approved by the Chicago Tribune Company Brand Marketing Department/Creative Marketing before proceeding with any print/electronic production or contracting of vendors.