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Misc. Resources » Front Page Strip Ad Guidelines
Front Page Strip Ad Process/Guidelines
THE INTERNAL REVIEW PROCESS
  • Designer sends creative to the Advertising stakeholders for approval; changes are made as necessary
  • Designer then sends the creative to Laura, copying Stephanie, for review
  • Laura sends the creative to Randy Weissman. Please note: Before handing the creative off to Advertising stakeholders to share with their client, the creative must be approved by Randy.
  • Upon his approval, Laura informs the Designer; the artwork is then released to the Advertsing stakeholders
CREATIVE GUIDELINES
  • Specs: 4-color; 6 columns wide x 1.5" high
  • Ads should include the company logo, any other creative elements that are unique to the brand, plus images without cluttering the space.
  • Additionally, the ads should include no more than one product, testimonial or price point.
  • Ads must not be close in color, font, style or design of the Chicago Tribune masthead. Ads must not appear to be "co-branded" Chicago Tribune.
  • Layout and composition should be clean, engaging and uncluttered.
GENERAL GUIDELINES
  • To meet image and brand guidelines, all Advertising stakeholders funnel creative requests through the Creative Marketing Department
  • Sell sheets, sales materials and other related collateral that depict any form of front page advertising must also be reviewed by Randy Weissman
  • Creative submitted directly from an advertiser will be submitted to Randy directly from Kurt Mueller or Melanie Britton. However, any necessary changes or revisions needed to comply with guidelines and standards to client-supplied creative, will be made by the Creative Marketing Department.
ADVERTISING GUIDELINES
  • Client submitted ads must arrive (5) days in advance for review
  • An individual advertiser may purchase up to one front page of Main News ad per week and 26 weeks per year on the same day of the week.
  • News in the Chicago Tribune, including Section Fronts, will continue to be edited and presented entirely independent of ad content. Advertisers may not cancel scheduled ad insertions due to speculation or concerns regarding news content.
  • Ads are also subject to the newspaper’s other rules regarding advertising content, make-up and demand for advertising space. The Chicago Tribune reserves the right in its discretion to reject any ad copy.
SUCCESSFUL STRIP AD CREATIVE EXAMPLES
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LAST UPDATED: 8.1.07