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Style Guides
Chicago Tribune | chicagotribune.com | RedEye | metromix | Hoy | Subscriber Advantage | CTMG
» MINIMUM SIZE

|-------------- 2 " --------------|		  
  • The minimum width for producing the logo is 2”.
  • The logo should always be legible.
     
» COLORS
 
COLOR VALUES:
C:100 M:45 Y:0 K:18 (Blue)
C:0 M:61 Y:97 K:0 (Orange)
C:0 M:40 Y:80 K:0 (Orange - Newsprint)
C:0 M:43 Y:37 K:0 (Accent Orange)
 
PMS: 301 (Blue)
PMS: 158 (Orange)
PMS: 157 (Accent Orange)
 
R:0 G:51 B:103 (Blue)
R:255 G:102 B:51 (Orange)
R:255 G:153 B:102 (Accent Orange)
 
Web safe: #006699 (Blue)
Web safe: #FF6633 (Orange)
Web safe: #FF9966 (Accent Orange)
 
 
  • When possible, printed materials should employ the bold orange color to create separation the Subscriber Advantage brand from the Tribune Master Brand.
  • The orange color also serves complementary field that highlights the blue color in the Subscriber Advantage logo.
  • When the logo is part of a 4-color print job, the CMYK (Cyan, Magenta, Yellow, Black) breakout is to be used. Note there are different mixes for newsprint and commercial stock.
  • 1, 2 and 3 color print jobs will require the Pantone Matching System (PMS) blue number for either coated or uncoated paper stock.
  • When used online, only web safe colors are acceptable, no variations can be used.
  • If the color logo is unacceptable for design, aesthetic reasons or printing limitations, use the black and white logo or reversed logo.
  • The logo can appear on black or other background colors, and on photographic backgrounds, as long as the legibility of the logo is not diminished.
» PRINT GUIDELINES

Graphic Look Photography
In addition to the Subscriber Advantage orange color, photography style is the second most important pillar of the brand look.

Use black and white photography only. Color photographs should be converted to black and white to maintain brand consistency. Increase contrast in the black and white images. A “crushed black” look helps create drama in the photography. Richer blacks also contrast the bold orange color present in the layouts.

Avoid photography that looks posed. Photography that captures candid, spontaneous moments helps to express energy and playfulness, two important elements in the brand communication. Partially cropped subjects and blurred foreground elements also help foster the spontaneous and fun-loving character of the campaign.

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SA ad sample
 
 

Distinguishing Elements
Elements that help distinguish Subscriber Advantage from the Chicago Tribune Master Brand Campaign:
• Orange field
• Black and white photography

Unifying Elements
Elements that help unify Subscriber Advantage with the
Chicago Tribune Master Brand Campaign:
• Simplified layouts
• Borders with rounded edges
• “Chicago Tribune” logo linked with Subscriber Advantage
• Font family: Myriad Pro Regular & Condensed

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LAST UPDATED: 6.20.07