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What not to do |
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TYPEFACES
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| San serif type faces are the best choice for newspaper reproduction. They produce well with the desired clarity and readability. |
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Typefaces with thin or delicate serifs and strokes, and non-uniform character thickness, should be avoided. Extremely fine strokes can drop out, while thick strokes can plug or fill with ink. |
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| For clarity and readability, type sized at 7-point or larger should be used in ads. |
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Type smaller tan 7-point tends to lose definition when printed on newsprint
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SURPRINTED TYPE
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| For optimum reproduction, text should overpint on background screens of 25% or less. |
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Text that overprints on background screens greater than 25% will lose contrast and clarity |
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| REVERSE TYPE |
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| For optimum readability, reverse black type should be 10-point or larger in size. |
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Reverse black type smaller than 10-point can fill with ink and will not reproduce well. |
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REVERSE TYPE ON SCREENED BACKGROUNDS
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| Reversed type should be positioned on black screened areas of 70% or greater. |
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Reverse type should be positioned on screened areas below 70% will lose contrast and clarity. In addition, reverse type should not be positioned on yellow or other light-colored screens. |
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REVERSE TYPE ON COLOR BACKGROUNDS
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| Text reversed on multi-color backgrounds should be 12-point or greater in size. |
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Small reverse type (under 12-point) on multicolor backgrounds will reproduce poorly when there are slight variances in registration. |
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COLOR TYPE
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| Black type should be created using only 100% black. If color type is utilized, 18-point is the minimum recommended size. |
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Four color black should not be used for text due to the fact that slight variances in register can make it reproduce poorly |
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SCREENED TYPE
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| Reproducing text material as a screen percentage of a solid can be successfully achieved on newsprint. For best results, san serif type faces screened at 80% or higher will reproduce well |
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Text material that is reproduces as a screen percentage below 60% may be illegible. In addition, type styles with a fine or medium weight should not be utilized. |
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OVERPRINT AND KNOCKOUT
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| When using solid black type on a color background, overprinting is recommended for optimum reproduction |
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Solid black type that has a knockout behind it may become illegible if there are slight variances in register. |
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