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- The minimum width for producing the logo is 1”.
- The logo should always be legible.
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| » SPACING AROUND LOGO |
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- The surrounding white space is an integral part of the logo design.
- Keep the area around the logo clean and uncluttered.
- The clear space should be equal to the depth of the logo at whatever size it’s used.
- Do not place any other, logotype, graphic, text, photograph or illustration in the minimum clear space area
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| » COLOR |
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| COLOR VALUES: |
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C:84 M:59 Y:24 K:5 (Dark Blue)
C:26 M:10 Y:0 K:0 (Light Blue) |
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PMS: 5405 (Dark Blue)
PMS: 643 (Light Blue) |
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R:56 G:101 B:144 (Dark Blue)
R:184 G:209 B:237 (Light Blue) |
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Web: #386590 (Dark Blue)
Web: #B8D1ED (Light Blue) |
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The color version of the logo should be used whenever possible.
- When the logo is part of a 4-color print job, the CMYK (Cyan, Magenta, Yellow, Black) breakout is to be used. Note there are different mixes for newsprint and commercial stock.
- 1, 2 and 3 color print jobs will require the Pantone Matching System (PMS) blue number for either coated or uncoated paper stock.
- If the blue is unacceptable for design, aesthetic reasons or printing limitations, use the black and white logo or reversed logo.
- To download various logo formats, click here.
- Likewise, if the horizontal version is unacceptable, use the vertical version.
- The logo can appear on black or other background colors, and on photographic backgrounds, as long as the legibility of the logo is not diminished.
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| » ADDITIONAL GUIDELINES |
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- Use of the logo should not degrade the logo or meaning behind it.
- Only metromix approved fonts and symbol should be used in any brand representation, including the cover of RedEye and/or Chicago Tribune.
- The metromix logo is an illustration and must be used as an image. It cannot be recreated, stretched, altered, or manipulated in any way. It can only be used in proportion to the way it appears above.
- The metromix logo never appears as part of a sentence or phrase.
- Special permission must be obtained to use colors other than blue or black for the metromix name or symbols (e.g., orange for Halloween promotions or rainbow for Pride). Permission should come through the metromix brand manager.
- Any brand name representation should consistently use the metromix (Insignia) Roman font for the word “metromix”.
- Do not use the metromix (Insignia) Roman font type for headers and other executions that do not contain the metromix brand name of symbol.
- Use of the logo should not imply an editorial endorsement of a product or an event. For example: “recommended by metromix” is not acceptable, whereas “sponsored by metromix” is acceptable.
- When used in text or a headline, metromix must be written as one word with all letters in lowercase.
- NOTE: All of the guidelines and rules for the use of the logo apply to all other media.
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