Core Tenants
-- Appropriate usage: Inky’s always the consumer, interacting and transforming
-- Simplicity: Can not be complex in graphic executions
-- Color: Only when it accentuates a key point. Splashes of color can be used to emphasize a specific point
-- Size: at minimum, should measure 1/2 the size of a blue tri-panel
Graphic Executions
-- Simple, silhouette elements
-- Complicated illustrations are not recommended
-- No 3D executions
Usage Outside the (3) Panel
-- In the context of being transformed, as a result of interacting with the product
-- Avoid inky being art for art sake and iconography |
