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- The minimum width for producing the logo is 3/4”.
- The logo should always be legible.
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| » SPACING AROUND LOGO |
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- The surrounding white space is an integral part of the logo design.
- Keep the area around the logo clean and uncluttered.
- The clear space should be equal to the depth of the logo at whatever size it’s used.
- Do not place any other, logotype, graphic, text, photograph or illustration in the minimum clear space area
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| » COLOR |
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| COLOR VALUES: |
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C:0 M:100 Y:80 K:5 (Red)
C:0 M:8 Y:73 K:0 (Yellow)
C:100 M:44 Y:0 K:0 (Blue) |
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PMS: 186 (Red)
PMS: 114 (Yellow)
PMS: 300 (Blue) |
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R:225 G:24 B:55 (Red)
R:0 G:120 B:193 (Yellow)
R:255 G:227 B:199 (Blue) |
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Web: #E11837 (Red)
Web: #FFE363 (Yellow)
Web: #0078C1 (Blue) |
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The color version of the logo should be used whenever possible.
- When the logo is part of a 4-color print job, the CMYK (Cyan, Magenta, Yellow, Black) breakout is to be used.
- 1, 2 and 3 color print jobs will require the Pantone Matching System (PMS) number for either coated or uncoated paper stock.
- If the color is unacceptable for design, aesthetic reasons or printing limitations, the black and white logo or reversed logo maybe used. However, one color usage must be reviewed by the Creative Marketing Manager.
- The logo can appear on black or other background colors, and on photographic backgrounds, as long as the legibility of the logo is not diminished.
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| » ADDITIONAL GUIDELINES |
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- Use of the Hoy logo should not degrade the logo or meaning behind it.
- The Hoy logo is an illustration and must be used as an image. It cannot be recreated, stretched, altered, or manipulated in any way. It can only be used in proportion to the way it appears above.
- The Hoy logo never appears as part of a sentence or phrase.
- Use of the logo should not imply an editorial endorsement of a product or an event. For example: “recommended by Hoy” is not acceptable, whereas “sponsored by Hoy ” is acceptable.
- When used in text or a headline, Hoy must be written as one word with "H" in capital letters, the rest in lowercase.
- NOTE: All of the guidelines and rules for the use of the logo apply to all other media.
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